When Keeping Up with the Kardashians launched in 2007, with their most popular episodes getting over 2 Million views, Kim’s fame and influence were global. It’s a considerable safety signal you have the same interests, so why wouldn’t their recommendation be good?īillionaire Businesswomen Kim Kardashian first gained media attention through her friendship with Paris Hilton but received worldwide fame after her sex tape leaked and went viral.
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Leverage a product through a celebrity endorsement, like how a friend would recommend a series to watch on Netflix. Today the playbook is leaked sex tapes and social media storytelling, but the concept is still the same. If all this played out on Instagram, you’d call this a “viral campaign”. The move was so massive that the Wedgwood name opened doors to more high-profile customers and, after 250 years, is still in modern branding. He convinced the royal family to allow him to portray himself as the “Potter to Her Majesty” and release items with the King and Queen’s faces. Wedgewood was the queen’s favourite potter and one of the best. The oldest and most successful examples of social proof came from a partnership with English potter Josiah Wedgwood and Queen Charlotte of Mecklenburg-Strelitz.
They would leverage their celebrity status and promote products like wine and oils. In the Roman Empire 2,126 years ago, the most successful gladiators were seen as celebrities and paraded around towns on billboards.
Photo By Angela Weiss | AFP | Getty Imagesĭespite the recent popular uprising of social media influencers, influencer marketing has been around for centuries.
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